Pricing Structure
Here's how it all works
LOGO DESIGN
WEBSITE
BIZ CARDS
PHOTO + VIDEO
SOCIAL MEDIA
ADVERTISING
TRAINING
PRICING
The 3-week approach
High quality brand and marketing essentials for your start-up or refresh, without the bells and whistles. All for less than $5,000.
Week 01: Logo + Brand Design
Build an intentional brand that makes an impression.
- Semi-custom logo suite
- Typography suite
- Color palette
- Elevator pitch + messaging framework
- Business cards
- Mini brand guide
Week 02: Website + SEO
Launch a mobile-friendly website that is easy to self-manage.
- 3-page microsite
- Social profile setup
- Google Business Suite
- Domain and email setup
- SEO basics
- Analytics + marketing tech
Week 03: Launch
Set your new brand free with a cohesive launch system, and tactical guide.
- Announcement posts
- Creative assets
- Launch toolkit
- Meta ad
- 90-day tactical calendar
Marketing Training + Tools
Gain the practical tools you need to manage your own platform.
- Monthly in-person workshops
- Secure site hosting + SSL certificate
- Monthly reporting
- $350/month in tech subscriptions
All for $20,500 $4,675
NOW ACCEPTING APLICATIONS FOR FALL 2024
FAQ
You're probably
wondering...
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What is included in this 6 month package?Deliverables include a semi-custom brand suite with all necessary files, a 3 page microsite, a slew of marketing tech support and 6 monthly in-person workshops.
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How long does the the process take?Your brand will be ready to launch in 6-8 weeks, with 6 full months of support from start to finish.
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I'm not sure what I actually want. Can you just figure it out?We'll figure it out together, but you should have a general idea of your business goals and how you serve your customers. If you can provide that for us, we can design a brand that helps you meet your goals and communicates well to your target audience.
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What if I don't like it? Are revisions included?You are afforded one revision (not re-do) on one concept. Additional revisions are available at $150/hour, and can usually be made quickly if you provide quality feedback for our team.
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What kind of support do you offer after the project is completed?Our monthly workshops are designed to teach you how to manage your own marketing while you are in startup mode, but we're always here. Our bread and butter is full brand management with a wide array of support service. We can always discuss a more elaborate engagement - whenever you're ready!
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Can I trademark my logo?At this stage in the game, you often don't need to. This is a semi-custom brand, meaning we may use existing, commercially available elements in your brand identity that you will not be able to trademark. If you feel you need to develop a trademarkable brand with full buyout rights, please speak with us about our full services.
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I'm part of an MLM and trying to grow my own brand, will you work with me?Watson works with parent brands like these, but as an individual distributor, we ask you to look to your company to provide marketing resources.
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I'm a real estate agent, will you work with me?If you are independent or starting your own brokerage, let's talk!
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Can you copy this brand that I really like?Imitation is a branding no-no, but inspiration from your favorite brands is a great place to start building your unique vibe.
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What is your approach to understanding our brand and target audience?You'll get access to and training for a condensed version of Watson's Brand Discovery process which incudes brand development and audience persona creation.
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I really want to self-manage my marketing and my website. Is that possible?YES! That's why we created this package. While you should not plan on self-managing forever, a certain amount of bootstrapping is required of all entrepreneurs. Our goal is to provide you with the tools and training you need to look professional through the DIY phase.