Apply for the 2025 Cohort
Registration is now open for our January 2025 session. Use the form below to secure your spot.
Brief (virtual) interviews will be conducted to make sure that you're a real human and a good match. This cohort is limited to six businesses; applications will be reviewed on a first-come, first-served basis.
For questions and sales inquiries please schedule a brief call with Kayden using this link.
KIND WORDS
What our clients are saying
"I cannot recommend this workshop enough to any small business looking to define or refine its brand. The strategic facilitation and tangible outcomes make this a must for any start-up."
Phillip Cartwright | Owner
ampology.io
"This Workshop was foundational to my firm's success. We are routinely complimented on our branding and it has delivered on all fronts over the first few years in business."
Michael Fittz | Owner
"Not only did they understand our business' needs, but they truly understood our target audience and the right ways to engage with them. They captured our brand perfectly on the first round."
Candice Grant | Owner
ivyhousemi.com
FAQ
You're probably
wondering...
-
What is included in this 6 month package?Deliverables include a semi-custom brand suite with all necessary files, a 3 page microsite, a slew of marketing tech support and 6 monthly in-person workshops.
-
How long does the the process take?Your brand will be ready to launch in 6-8 weeks, with 6 full months of support from start to finish.
-
I'm not sure what I actually want. Can you just figure it out?We'll figure it out together, but you should have a general idea of your business goals and how you serve your customers. If you can provide that for us, we can design a brand that helps you meet your goals and communicates well to your target audience.
-
What if I don't like it? Are revisions included?You are afforded one revision (not re-do) on one concept. Additional revisions are available at $150/hour, and can usually be made quickly if you provide quality feedback for our team.
-
What kind of support do you offer after the project is completed?Our monthly workshops are designed to teach you how to manage your own marketing while you are in startup mode, but we're always here. Our bread and butter is full brand management with a wide array of support service. We can always discuss a more elaborate engagement - whenever you're ready!
-
Can I trademark my logo?At this stage in the game, you often don't need to. This is a semi-custom brand, meaning we may use existing, commercially available elements in your brand identity that you will not be able to trademark. If you feel you need to develop a trademarkable brand with full buyout rights, please speak with us about our full services.
-
I'm part of an MLM and trying to grow my own brand, will you work with me?Watson works with parent brands like these, but as an individual distributor, we ask you to look to your company to provide marketing resources.
-
I'm a real estate agent, will you work with me?If you are independent or starting your own brokerage, let's talk!
-
Can you copy this brand that I really like?Imitation is a branding no-no, but inspiration from your favorite brands is a great place to start building your unique vibe.
-
What is your approach to understanding our brand and target audience?You'll get access to and training for a condensed version of Watson's Brand Discovery process which incudes brand development and audience persona creation.
-
I really want to self-manage my marketing and my website. Is that possible?YES! That's why we created this package. While you should not plan on self-managing forever, a certain amount of bootstrapping is required of all entrepreneurs. Our goal is to provide you with the tools and training you need to look professional through the DIY phase.