OVERVIEW
Affordable brand design from top tier DFW creatives.
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Enjoy direct access to a seasoned creative team and local industry experts.
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Walk away with a brand you're proud of - in just 4 weeks - and send your startup out of the gate swingin'.
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Arm yourself with the knowledge and tools to bootstrap the basic marketing platforms.
DON'T TAKE OUR WORD FOR IT
"I cannot recommend this program enough to any startup looking to define its brand. The strategic facilitation and actionable outcomes make this a no-brainer."
Phillip Cartwright | Owner
ampology.io
"This Workshop was foundational to my firm's success. We are routinely complimented on our branding and it has delivered on all fronts over the first few years in business."
Michael Fittz | Owner
"They truly understood our target audience and the right ways to engage with them and they captured our brand perfectly on the first round."
Candice Grant | Owner
ivyhousemi.com
PRICING
The 4x6 startup package
High quality brand and marketing essentials in one value-packed bundle - plus, the education necessary to bootstrap to your hearts content.
4 Week Brand + Launch
Custom brand suite and marketing foundation
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Custom logo + typography suite
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Color palette
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Elevator pitch + key messaging
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Business cards
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Mini brand guide
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3-page website
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Facebook Business profile
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Google Analytics
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Google Business profile
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Domain and professional email
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SEO basics
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Analytics + tech setup
Up and running in 4 weeks
$6,500
$1,950
+ 6 Months of Training & Tools
6 Monthly workshops taught by local industry experts
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Brand and messaging basics
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Website management
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Creative assets and design tips
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Content marketing
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Digital advertising
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1:1 Consultations
Tools & tech to propel and track performance
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Unlimited digital asset storage
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Secure site hosting
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Keyword planners
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Monthly reporting
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Website Heatmapping
$250/ticket
$0
4 Week Brand Launch + 6 Month Support:
$15,445
$4,995
SIGN UP NOW FOR JANUARY 2025
WORKSHOPS
Upcoming Workshop Sessions
Each package include 2 tickets to monthly, in-person workshops at our McKinney office.
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90-minute hands-on sessions live with our Creative Director and other local industry leaders
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Real-time website customization excersizes
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Guided walkthroughs of marketing software and tools
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Actionable homework to implement after each course
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Snacks, fidget toys, and happy hour supplies provided
Jan. '25
Brand Building + Messaging Foundation
Feb. '25
Managing Your New Website
March '25
Mastering Canva + Basic Design Assets
Apr. '25
Content Marketing 101: Social, SEO, and Email
May '25
Leveraging Video on a Start Up Budget
June '25
Building Your First Digital Ad Campaign
FAQ
You're probably
wondering...
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What is included in this 6 month package?Deliverables include a semi-custom brand suite with all necessary files, a 3 page microsite, a slew of marketing tech support and 6 monthly in-person workshops.
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How long does the the process take?Your brand will be ready to launch in 6-8 weeks, with 6 full months of support from start to finish.
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I'm not sure what I actually want. Can you just figure it out?We'll figure it out together, but you should have a general idea of your business goals and how you serve your customers. If you can provide that for us, we can design a brand that helps you meet your goals and communicates well to your target audience.
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What if I don't like it? Are revisions included?You are afforded one revision (not re-do) on one concept. Additional revisions are available at $150/hour, and can usually be made quickly if you provide quality feedback for our team.
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What kind of support do you offer after the project is completed?Our monthly workshops are designed to teach you how to manage your own marketing while you are in startup mode, but we're always here. Our bread and butter is full brand management with a wide array of support service. We can always discuss a more elaborate engagement - whenever you're ready!
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Can I trademark my logo?At this stage in the game, you often don't need to. This is a semi-custom brand, meaning we may use existing, commercially available elements in your brand identity that you will not be able to trademark. If you feel you need to develop a trademarkable brand with full buyout rights, please speak with us about our full services.
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I'm part of an MLM and trying to grow my own brand, will you work with me?Watson works with parent brands like these, but as an individual distributor, we ask you to look to your company to provide marketing resources.
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I'm a real estate agent, will you work with me?If you are independent or starting your own brokerage, let's talk!
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Can you copy this brand that I really like?Imitation is a branding no-no, but inspiration from your favorite brands is a great place to start building your unique vibe.
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What is your approach to understanding our brand and target audience?You'll get access to and training for a condensed version of Watson's Brand Discovery process which incudes brand development and audience persona creation.
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I really want to self-manage my marketing and my website. Is that possible?YES! That's why we created this package. While you should not plan on self-managing forever, a certain amount of bootstrapping is required of all entrepreneurs. Our goal is to provide you with the tools and training you need to look professional through the DIY phase.
PROCESSS
How it Works
Submit your application to join our next cohort today. These open up every 90 days to a maximum of 6 clients per session. Applications will be reviewed on a first-come, first-served basis.
If accepted, you'll meet with our Creative Director for a 30 minute kickoff; then, we'll work together to build your custom brand and website over the next 4 weeks.
For the next few months, our hands-on workshops will train you on the tools you need to bootstrap your marketing on your own terms. These are bring-your-laptop and get it done together classes, not theoretical lectures. We'll combine those with analytics reports on how your site is performing so far, and give you the tools to adjust course as needed.
Bottom line - don't let your new business fail because your brand sucks. Apply today for The Small Biz Workshop.
ABOUT
Who we are
We're just your everyday brand and marketing nerds who love working with entrepreneurs across North Texas.
"I get out of bed every day to build kickass brands that add value to lives of their audience."
Heather Fittz
Creative Director
Plano, TX
"I'm here to align your marketing system with your brand and make sure it's generating results."
Kayden Michael
Marketing Strategist
McKinney, TX
"Users are moving quickly; I'll help you capture their attention and motivate them to take action."
Kortney Grinwis
Content Manager
Nashville, TN
"Together, we'll define the story of your brand in a way that matters to and engages your audience."
Kory Mereness
Messaging Strategist
Amarillo, TX